4 Best Way To Sell Product Online-Free & Paid Method
You need to exhaust all the possible ways and means to sell a product. Aside from physical marketing, you can take advantage of selling your product online; After all, we are now in the digital age.
Selling your product online entails many perks and leads. Using the online platform enables you to reach a considerable number of consumers. About 71% of the world is online almost every day. Another benefit that you can get from selling online is that you don’t just sell, you also promote your brand.
Selling online can be overwhelming without proper guidance. All these questions of how to sell products online, what platforms should I use, what’s the costing, and so on can be confusing. Luckily, you came to the right page.
Stick out for a bit to know the 4 best ways to sell products online.
Selling Products Through Websites
One way of selling through websites is through hosting. Use the WordPress.com site for free, paid, and managed to host. If you want a WordPress with wide-ranging features, choose the paid type hosting. The cheapest word press hosting starts at 100$ a year. If you are a beginner, it is recommended that you choose the managed type of hosting. There are many managed hosting sites which lets you run up to three sites.
Once you’ve chosen the type of WordPress site to go for, select your WordPress theme. This junction will let you customize your website, what would it look like, what would be the features, and so on.
The next thing to tackle is the inclusion of a commerce functionality in your site. The commerce functionality is the integration of the “payment form” or a “payment processor” for consumers to shop from your site directly. Before you can integrate this commercial feature, you will have to check if you have an SSL certificate. For you to have this functionality, you would have to select plug-ins from WordPress or through the good old Paypal method.
Selling Products Through The Use Of Affiliate Marketing
The affiliate marketing, also known as the “channel,” is one way of selling your products online. Affiliate marketing is a model that makes it possible for sellers like you to partner up with bloggers, companies, advertisers, and more. These partnerships are a good way of generating leads, sales targets, customers, and even branding. What’s best about this method is that you get to pay only, if you get your desired outcome from these affiliates.
So, how does affiliate marketing work for you? First, you would have to partner with a site, brand, and so on. When every preparation is ironed out, your partner will promote your brand or product on their site.
The promotion is dependent on the strengths of your partner; therefore, it could be through blogging, hard sell, video marketing, and more. A consumer that clicked a promotion from your partner’s site will then have a cookie lodged in their browser. This cookie will track that customer’s shopping activities of your partner’s online shopping cart. Then, the customer will be directed to your website. The customer will either buy or not buy your product through your commerce functionality. Finally, the SaaS platform will pay your affiliate according to the prior agreement between you and your affiliate.
Selling Products In Social Media
Social media has evolved from a public diary to a fast-rising product selling platform. The power of social media to reach a huge number of consumers leads to a plethora of marketing ideas. Now, you can promote your product through Instagram, YouTube, Facebook, and Twitter.
What can you do to take advantage of social media’s power over the consumers? First, use all the available social media platforms (Instagram, YouTube, Facebook, Twitter, and even Tumblr). Creating a personal account on social media is basically free. However, if you a serious commercial page, you would want to ramp up your viewability through fees.
The next thing to do is to create your social media campaign. Social media campaigns could be a poster, a video, an image, or the classic hard sell. Your form of the campaign will depend on the platform that you will be using. For example, video campaigns can be published on YouTube or Facebook, and image campaigns can be published on Tumblr or Instagram. The key to acing social media campaigns is through the creation of compelling content. Your content should capture an individual’s interest and then compel them to buy your product. You can get creative as much as possible with what you can produce. The trendier your content gets, the wider the audience.
Publishing content on social media is not the end of your campaign; you need to interact or engage with your niche’ audience. You can do so by encouraging them to like, subscribe, comment, or share your content. A content shared by an interested customer is a significant marketing event. It could generate viewability and more traffic for your content. It’s like a crazy network that grows as more viewers click on the content.
What are some other tips in using social media as your selling platform? Post as frequently as your time allows you. However, do not post so frequently that your content will look like spam. Next, shape your content to your target market. For example, if your product’s target market is young teenage girls, play your content that would appeal to that market’s taste. Use all the possible tools for your advantage. It would make your brand look cool and innovative. For example, on Instagram, you can use swipe up actions, on Facebook, you can use the “My Day” feature.
Selling Products Through The Use Dropshipping
Dropshipping is another online platform that enables businessmen to sell their products online. It is one of the oldest online selling models adopted by large companies like Zappos and Amazon. At least 33% of the e-commerce community uses the method of dropshipping.
Dropshipping in layman’s term is a model that enables businessmen to have an online store without a stocking inventory. This means online sellers outsource the product from suppliers with their warehouses of products. When an online seller sells a product, he will contact his supplier. Then the supplier will produce the product from the warehouse and ship it to the customer’s doorstep. There are many dropshipping platforms to choose from. From Oberlo, AliExpress, Shopee to Lazada, choose a platform where your business will flourish.
But why do we use dropshipping? Should customers just directly purchase from the suppliers? Because the dropshipping site is where most of the customer’s shop. Customers won’t go from a warehouse to another just to shop. Most customers like the convenience of shopping with just a swipe of their fingers.
In using this platform, you need to be wary of your supplier’s product quality. Shipping a bad product to your customers would be such a huge blow in your reputation. To prevent this, talk directly to your supplier and inspect their warehouse and products personally. If an order goes wrong, amend this fault immediately and appease your customers by giving a discount or a refund, or a free item.
Dropshipping is tricky, especially if your business involves overseas shipping. To prevent troubles in your deliverables, establish a good shipping policy in our online store. This will set customer expectations and limitations.
Precautions In Doing Business Online:
Selling products online can either be a success or not. So, it’s best to observe the following would-be-mistakes in doing business online.
1. Not Having a Plan: Doing business online needs a clear strategy. The plan should not be too elaborate, but just enough to prevent unwanted damages or losses.
2. Not Having a Priority: Do not focus too much on things that don’t matter. Learn to prioritize tasks. This will save you time and money.
3. Bad Customer Service: A good customer service adds a lot to your branding image. Give an effort in solidifying your customer service.
4.The One–Size-Fits-All Mentality: What works for some might not work well with your business. Try to customize and personalize your content as much as possible.
5. Random Content:
In publishing content on social media platforms like YouTube, make it uniquely yours as possible. Your content should adhere to a certain niche and not to a random audience. Putting a focused niche in your content is increasing your guarantee of capturing your market.
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Selling online is another platform to take advantage of boosting your profits. In this digital age, it is one of the most effective forms of boosting sales and leads. There are a lot of ways of selling online, choose what’s more suitable for your business. For example, if your business caters to young people, start with social media.
What’s likable about online selling is its convenience for the customers. Right now, convenience is one of the features adored by customers. So, take advantage of this feature by selling your products online.